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Africa on YouTube

Musicians, Tourists, Missionaries and Aid Workers

Department of Journalism, California State University - Northridge, 18111 Nordhoff St, Northridge, CA 91330-8311, USA, melissa.a.wall{at}csun.edu

/ YouTube videos featuring the countries Ghana and Kenya were assessed, finding that this citizen media tool is allowing ordinary people to construct representations of African countries but that these are much more likely to come from westerners. Although these African countries are not represented as chaotic and violent as has often been the case in the past, they continue to be stereotyped. Africans unaccompanied by westerners are most likely to appear in entertainment, especially music, videos.

Key Words: Africa • citizen media • Ghana • Kenya • YouTube

International Communication Gazette, Vol. 71, No. 5, 393-407 (2009)
DOI: 10.1177/1748048509104988


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