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International Communication Gazette
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Cultural Dimensions and Framing the Internet in China

A Cross-Cultural Study of Newspapers' Coverage in Hong Kong, Singapore, the US and the UK

Xiang Zhou

Cheung Kong School of Journalism and Communication, Shantou University, 243 Da Xue Road, Shantou, Guangdong, PR China, 515063, xzhou2006{at}stu.edu.cn

/ The current study introduces Hofstede's cultural dimensions into framing research by conducting a cross-cultural comparative analysis of news coverage of the Internet in China from 2000 to 2004 in Hong Kong, Singapore, the US and the UK. Differences were found in terms of both the salience of Internet-related issues and the use of news frames across societies. The patterns of cultural influence of cultural dimensions with interaction effects varied with different types of generic news frames (i.e. human interest, conflict, responsibility, morality and economic consequences). The dimension of long-/short-term orientation was found significant in determining the presence of most types of news frames.

Key Words: China • cultural dimensions • framing • Hong Kong • Internet • logistic regression • news frames • Singapore • United Kingdom • United States

International Communication Gazette, Vol. 70, No. 2, 117-136 (2008)
DOI: 10.1177/1748048507086908
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