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Al Jazeera

A Challenge to the Traditional Framing Research

Annenberg School for Communication, University of Pennsylvania, 3620 Walnut Street, Philadelphia, PA 19104–6220, USA magdalena{at}asc.upenn.edu

This article examines framing research and the challenges posed to this model by al Jazeera. The study argues that traditional framing scholarship might not be applicable to analyzing al Jazeera and other satellite channels because it presumes the impact of political elites on the framing process, conceives of the media as hegemonic, is idiosyncratic to the American media and power arrangements, and does not account for new information communication technologies. Al Jazeera, on the other hand, is a satellite channel relatively autonomous from domestic media regulations and national power structures, originated in the continuously evolving media landscape and sociopolitical context of the Middle East, and has been considered a counter-hegemonic force in the Arab world that challenges its dominant social discourse and the existing political order.

Key Words: al Jazeera • framing • hegemony • Information Communication Technologies

International Communication Gazette, Vol. 69, No. 2, 115-128 (2007)
DOI: 10.1177/1748048507074925


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