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Chinese Newspapers and Market Theories of Web Journalism

Brian L. Massey

Department of Communication at the University of Utah, brian.massey{at}utah.edu

Wei Luo

Department of Communication at the University of Utah, wei.luo{at}utah.edu

This article tests market-based theories of online journalism on the web editions of printed-page Chinese newspapers. It focuses on differentiation, defined as the extent to which a newspaper gives its online readers internet-specific features with news content. The findings suggest a relationship between print circulation and the technical complexity that a newspaper builds or not into its online news content. They also are consistent with the notion of a global, perhaps capitalist-driven, template for web newspaper journalism. General theoretic rules for web journalism are proposed.

Key Words: China • Chinese web newspapers • journalism • market theory of news • online news • product differentiation • web news

Gazette, Vol. 67, No. 4, 359-371 (2005)
DOI: 10.1177/0016549205054285


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