This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Fortunati, L. Search for Related Content Social Bookmarking                         What's this?

Mediatization of the Net and Internetization of the Mass Media

University of Udine, Italy, fortunati.deluca{at}tin.it

To measure the impact of the internet on the traditional media, researchers usually begin by considering their presence and use online. The hypothesis of this article is that the most crucial measure of the impact of the internet on the classic media does not depend on the more-or-less forced invasion of the internet by the press, radio and television, but is to be sought in other processes. More exactly, it is to be found in the mediatization of the net, both fixed (computer/internet) and mobile (internet/mobile phone), and in the ‘internetization’ of the classic mass media. These two processes at the same time enable one to measure the impact of traditional media on the internet, making it possible to trace the succession of thrusts and counter-thrusts, modifications and reciprocal incursions, for which the traditional means of communication and the internet have been responsible.

Key Words: internet • internetition • mass media • mediatization • news

Gazette, Vol. 67, No. 1, 27-44 (2005)
DOI: 10.1177/0016549205049177


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?

This article has been cited by other articles:

				S. V. Kulikova and D. D. Perlmutter Blogging Down the Dictator? The Kyrgyz Revolution and Samizdat Websites International Communication Gazette, February 1, 2007; 69(1): 29 - 50. [Abstract] [PDF]