This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Google Scholar Articles by Chen, P.-H. Search for Related Content Social Bookmarking                   What's this?

Transnational Cable Channels in the Taiwanese Market

A Study of Domestication through Programming Strategies

Graduate Institute of Mass Communication, National Taiwan Normal University, No. 162, Hoping East Rd, Section 1, Taipei, 106, Taiwan, ROC pxc24{at}cc.ntnu.edu.tw

From the perspective of an unbalanced flow of information and cultural (media) imperialism theory, the focus of the impact of transnational media has been on how countries that import television programming are affected. However, following the logic of capitalism and the innovation of communication technologies, the objective of transnational media conglomerates to maximize their profits has been to attract more local audiences in import countries. Therefore, instead of analysing the effect of media imperialism on host countries as most research to date has done, this study focuses on the influence of the importing countries on the domestication of cable programming of transnational cable channels. Overall, the purposes of the study are to: (1) reveal the strategy of domesticating transnational cable channels in Taiwan, (2) analyse the domestication of transnational cable channel programming and (3) evaluate the effect of their domestication mainly from the viewpoint of the Taiwanese audience.

Key Words: cable television • media globalization • programming domestication • transnational cable channels • transnational media conglomerates

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?