Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
Gazette
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Sood, S.
Right arrow Articles by Jacoby, C.
Right arrow Search for Related Content
Social Bookmarking
 Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

‘Come Gather Around Together’

An Examination of Radio Listening Groups in Fulbari, Nepal

Suruchi Sood

ssood{at}jhuccp.org

Manisha Sengupta

Johns Hopkins Bloomburg School of Public Health, Center for Communication Programs, 111 Market Place, Suite # 310, Baltimore MD 21202, USAmsengupt{at}jhsph.edu

Pius Raj Mishra

Nepal Family Health Program (NFHP), Behavior Change Communication (BCC) Unit, Sanepa, Lalitpur, Nepalpmishra{at}nfhp.org.np

Caroline Jacoby

Johns Hopkins University/Center for Communication Program, 111 Market Place, Suite # 310, Baltimore MD 21202, USAcjacoby{at}jhuccp.org

It has been shown that educational messages via mass media based entertainment can improve family planning behavior. It is likely that audience participation in the form of listening groups may enhance the impact of these programs. In Fulbari (Nepal), a partnership between local government agencies, community leaders, audience members and program staff led to the launch of listening groups complementing a mass media family planning initiative. Using survey data supplemented by anecdotal evidence and service statistics, this study examines the association between membership in these listening groups and family planning behavior. Multivariate logistic regression models show a significant relationship between radio listenership and knowledge and behavior variables above and beyond the positive association with the radio program itself. Results affirm the importance of a partnership between program organizers, community leaders, NGO partners and the audience community, in order to at least sustain positive family planning outcomes.

Key Words: audience initiative • entertainment–education • family planning • listening groups • mass media

Gazette, Vol. 66, No. 1, 63-86 (2004)
DOI: 10.1177/0016549204039942


Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?