This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Hwang, B.-h. Articles by He, Z. Search for Related Content Social Bookmarking                         What's this?

Media Uses and Acculturation Among Chinese Immigrants in the USA

A Uses and Gratifications Approach

Zhou He

This study employs a uses and gratifications approach to examine media consumption and acculturation among Chinese immigrants in Silicon Valley in the USA. It finds that the immigrants' use of the media - both English and Chinese - gratifies, to varying degrees, such acculturation needs as English skills and information and knowledge of the host society. However, the availability of Chinese-language media and a unique set of sociodemographic variables combine to hamper the impact of English media use on the immigrants' acculturation.

Key Words: Chinese acculturation • ethnic acculturation • immigrants • minority media use • uses and gratifications

International Communication Gazette, Vol. 61, No. 1, 5-22 (1999)
DOI: 10.1177/0016549299061001001


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?

This article has been cited by other articles:

				N. Elias and D. Lemish Media Uses in Immigrant Families: Torn between 'Inward' and 'Outward' Paths of Integration International Communication Gazette, February 1, 2008; 70(1): 21 - 40. [Abstract] [PDF]

				J. A. Albizu Geolinguistic Regions and Diasporas in the Age of Satellite Television International Communication Gazette, June 1, 2007; 69(3): 239 - 261. [Abstract] [PDF]