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International Communication Gazette
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Knowledge Gap in AIDS Communication

An Indian Case Study

Divakar Goswami

Srinivas `Raj' Melkote

The primary objective of this study was to investigate the relationship between socio-economic status (SES) and knowledge about AIDS among young adults in India. In the event that a knowledge gap existed, the study also sought to explore whether involvement variables such as cognitive involvement and information-seeking behaviour of respondents (relating to AIDS information) were able to bridge the knowledge gap between people of high and low socioeconomic status.

Key Words: AIDS in India • communication campaigns • development communication • health communication • knowledge gaps

International Communication Gazette, Vol. 59, No. 3, 205-221 (1997)
DOI: 10.1177/0016549297059003003
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