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From Third World to First World: new roles and challenges for development communication

Department of Telecommunications, School of Mass Communications, Bowling Green State University, Bowling Green, Ohio 43403, U.S.A.

The terms development and development communication have been, almost always, synonymous with the needs and problems of developing nations or the Third World. In the First World, these terms have not been readily used or easily recognized. The reasoning behind this has been that an industrially advanced country does not have significant problems dealing with development. This may not always be true. An advanced country has pockets of underdevelopment. Second, an industrially advanced country may have other unique problems that have arisen after development. These problems of "overdevelopment" that have occurred during the post-industrial stage may prove to be as dysfunctional as the problems of underdevelopment.

This study will review the problems of underdevelopment and overdevelopment in the First World using mostly the United States of America as a case study. The role and challenges for communication will be discussed with specific reference to the above mentioned problems using the knowledge gained from research in the Third World.

International Communication Gazette, Vol. 52, No. 2, 145-158 (1993)
DOI: 10.1177/001654929305200205


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